Marketing Strategy for the redevelopment of Tottenham Court Road Essay

Marketing Strategy for the redevelopment of Tottenham Court Road - Essay Example tal marketing according to Peattie (1992), who says Green Marketing should mix with any other marketing that a marketing manager would like to focus upon because Green Marketing is â€Å"The management process responsible for identifying, anticipating and satisfying the requirements of customers and society, in a profitable and sustainable way.† (p. 11). It is the high priority marketing of our generation. But Lovelock (2000) insists on service marketing, because continuous services are necessary in modern economy. He quotes Albrecht: â€Å"Ours is a service economy and it has been one for some time† (p. 1). Fundamental strategic position of marketing in this context depends on the uncertainty created by present global trend. Such consideration â€Å"†¦has been attributed to the increased uncertainty that businessmen feel these days when they can contemplate the future – what will government intrusion, roaring inflation, or the sudden appearance of competition from abroad do to them next?† Weitz and Wensley (1984, p.1). Strategic Marketing suits here due to the importance and all-encompassing significance of the region involved. It is necessary because of the high level in which marketing is conducted and marketing here is aiming at a very long term commitment from customers. They are built-in spaces and immediate disposal or re-disposal is not possible. In many cases, it could be a life-time commitment with investment and cannot be taken lightly hence, time horizon has to be taken into consideration. â€Å"Strategies last for long periods of time, while tactics have short durations. Strategic plans might have a ten year horizon, in contrast to annual marketing plans that deal primarily with tactical issues,† ibid (p.3). Marketing under these circumstances cannot be abrupt due to its ongoing nature. It will be a long term commitment by my firm and new opportunities or threats to opportunities keep appearing for a long time and it is necessary for the marketing

Interviewing the Sales Manager of Coke Company Essay

Interviewing the Sales Manager of Coke Company - Essay Example Interviewing the Sales Manager of Coke Company The drink then began selling at a lower price at Jacobs’ pharmacy. However, Asa G. Candler, a famous personality, transformed the invention into a real business when he started to give away coupons to people to taste Coke. Since then, the Coke drink has evolved tremendously to become the largest soft drink company in the world retailing in over two hundred countries globally. Similarly, it has taken steps in rebranding and protecting their brand from the unique bottles that the soft drink comes in. Additionally, loyal customers who compare it with no other similar product have globally appreciated the drink. Interviewer: Thank you for that very comprehensive response. The next question I would like to ask you is what product or service does your organization manufacture or offer. Sales Manager: The Coke Company deals with nonalcoholic drinks as their sole business. It has over 3,500 brands of drinks available in the market. Similarly, they have segmented their market to provid e a brand the suits each segment. The company deals with a range of drinks from fruit drinks, energy drinks, sports drinks and soya based drinks. Additionally,the company has greatly diversified enhancing its capacity to meet consumer needs thus maintaining the topmost position at a global level. ... However, the market is incredibly dynamic; something pleasant can be meaningless in the immediate future. For this reason, the Coke Company has significantly invested in engineering their drinks to meet the current needs of the market. Additionally, market diversity in terms of culture, gender, age, race and religion have also played a major role in defining the available types of markets hence even making the Company to go far much deeper to satisfy the needs of these markets without interfering or going against these differences. Interviewer: What is the company’s mission statement? Sales Manager: The Coke Company has assessed the current trend globally and has considered several factors, in coming up with a meaningful vision, mission and core values. This is because they have to ensure that the corporation will be operational in future and retain relevancy. Additionally, the visualization, mission and core value act as a road map for the company hence will provide them with a competitive edge against its rivals. The mission of Coke declares the purpose and provides standards of which actions and decisions are measured. For this reason, the mission is to refresh the world, bring happiness and inspire people to be positive. Additionally, it also brings a difference and adds value. Interviewer: Could you please explain the Social responsibility and ethical policies of the company briefly. Sales Manager: Coke has greatly promoted communal responsibility; for instance, it has sponsored many youth events and organized many tournaments including football and other talent searches. Similarly, the company has also played a significant part in sponsoring the Olympics and